Saturday, November 12, 2011

Sheet-y Saturday.

Where we take a look at posters for upcoming features.

Today we will see how one campaign can offer both the best and worst in graphic design. The image above is of course an example of the worst. Silly color palette, preposterous Photoshop-ing (where the hell is ScarJo coming from and why does she look like Kim Cattrall?) and one of those "universal" poses where all the characters look ahead into the distance. In this case they might just be trying to look away from the awful  background they were inserted into.

Now on the other side, we have the same marketing people come up with this beautiful, simple and ridiculously effective teaser. The colors are astonishingly beautiful and efficient, the idea of mixing the tree with the animal prints is superb and the little red kite adds a dash of melancholy. We know more about the movie with this poster, than with the hideous design before it.

Which of these posters give you more information about the movie?


arwa said...

I agree that the second poster is more beautiful, but the first one give us an idea about the characters in the movie.
The characters are one of the most important elements we have to know while choosing a movie.

Ryan T. said...

Technically you're right Arwa, but with films the poster is the first impression. You can get all the character stuff later (research online, etc.) once an effective poster has drawn you in.

So in this case the 2nd one is more effective for me. The poster makes it look like a quirky, independent film that I'll look into more for details. The first poster makes it look like a crappy family film that I wouldn't bother with.