Monday, November 23, 2009

Be, Less, Italian...


OK, if there was an Oscar category for Best Poster design "Nine" wouldn't be getting in.
On its second poster released today we get a more cinematic feel and people who saw it without knowing what the hell it was about, would actually begin to understand the whole "oh they're movie people" thing.
However, cursed by the worst Photoshoppers in the history of the world, the Weinstein Co. artistic department came up with a preposterous, incoherent design.
For starters, who the hell would pose for the paparazzi like Marion, Nicole, Penélope and Kate are?
We get that the graphic designers were too lazy to look for any other images of the actors (they're exactly the same ones they used for the other poster) and don't get me wrong, they all look great (LOVE the Mastroiani feel of Daniel Day Lewis' hunch)...just not as a group.

This is never as evident as with the cast's gazes. Where the hell are all of them looking at? Marion apparently spotted something in Daniel's head and is doing flirty eyes at it.
Daniel is looking at Penélope's feet, while she smells her own armpit and falls down (judging from that too slanted position) and Nicole is straight out of her Chanel No. 5 ad looking for Baz.
Just look at how weird Penélope's position is. Not only do we have to wonder who can stand up like that and stay still, but what the heck did they do to her figure?
She's certainly beautiful and curvy, but by no means is she made out of plastic.

Last, but not least, there's the paparazzi. If you had those five together in the same spot, you'd want to take their picture right?
But look at the photographers in red, their eyes and their cameras? What on Earth are they taking pictures of?
It pains me that "Nine" is doing those wonderful trailers and gives no damn about posters. The whole production seems to be cursed with really, really bad Photoshopping.
Remember that "Vogue" cover?

I was appalled to learn that, contrary to what the final result looks like, the women were actually photographed together! (Watch video for proof)
As much as Italian society appreciates the extremes at which some women can take their appearance. Just look at everything Berlusconi dates or appoints to Congress.
There's still a limit to how retouched actresses should appear. Was there anything more breathtaking than Claudia Cardinale's and Anouk Aimee's natural look in Fellini's "8 1/2"?
Rob Marshall should definitely approach these designers with care, ask them to put down the airbrushing tools and pray not to be blurred or stretched in some Mac.

4 comments:

Fernando Moss said...

and don't forget about Marion and her weird right arm... :S

Randy said...

It's truly terrible.

This one is much better though:

http://www.movies.ie/uploads/attachments/nineposter.jpg

Luke said...

This reminds me of a similarly horribly photoshopped poster... (for a pretty horrible movie, but still...)

http://www.impawards.com/2005/posters/prime.jpg

Anonymous said...

That's the shittiest tagline I've ever seen (and I'm an old person).