Where we take a look at posters for upcoming features.
Why would anyone try to make a Lars von Trier film feel like a cross of The Craft and a Bewitched prequel (Kiki looks like a young girl becoming aware of her powers...ooh I see some X-Men in it too!) especially after the original - and somewhat controversial - first poster created one of the most iconic images of the cinematic year.
After the awesome trailer reminded us that less is more, the graphic campaign for The Woman in Black is a joyful example of how imaginative marketers can create a mood without recurring to cheap, stereotypical techniques. Gotta love how the sepia creepiness of the eyeless children (I maintain to this day that there are few things as scary as ghost children) is almost enough to take our attention away from the ghastly presence that seems to be overtaking them! The play this film is based upon is a wonderful combination of horror and comedy, so far it seems the filmmakers are tapping onto this.
So, what's scarier? The lazy Kiki work or the eyeless children?