Saturday, June 16, 2012

Sheet-y Saturday.

Where we take a look at posters for upcoming features.

Whoever orchestrated the advertising campaign for Prometheus deserves a thousand awards. Each trailer, teaser and graphic piece has been instantly iconic, clever and appropriate for the medium. Just see how for the Imax poster they're putting emphasis on the scope of the thing. A tiny Noomi Rapace finding the huge head from the movie, gives audiences an idea of the huge cinematic ride they're in for. If this isn't what a poster should be doing, then someone please enlighten me.

1 comment:

Runs Like A Gay said...

I know I should like this poster, but the scale which is massively different from that of the film just irritates me.